Branding Workshops Designed to Meet Your Needs:
General Branding Workshops
Our two-day workshops are designed for diverse groups of sole proprietors, consultants, small businesses, start-ups, associations, and non-profits give you access to big brand knowledge, practices, and tools, for effective, ROI-driven, do-it-yourself branding—without the exorbitant expense associated with full-scale branding initiatives.
Customized Branding Workshops:
Should you prefer a workshop created exclusively for your company or organization—be it for executives, sales teams, franchisees, members, partners, portfolio companies, agency partners, or marketers—we'll design one exclusively for you, on- or off-site.
What to Expect:
Whether you're part of workshop designed for a diverse group of businesses, or one customized for your organization—you'll gain access to the proven tools, tactics and techniques required to create, leverage, grow and sustain your own meaningful and relevant brand platforms and connections including:
- Branding 101
- Brand Positioning
- Defining Target Audiences, Target Personas
- Mission, Vision, Promise
- Brand Essence, Personality, Culture, Attributes, Mood Board Exploration
- Sustainable Points of Difference
- Brand Identity/Voice
- Elevator Pitch
- Brand Relationship Management
- Applied Branding: Leveraging your brand in Sales, Marketing and PR
Presented as:
− Fun and interactive lesson plans
− Informative lectures
− Engaging breakout sessions
− One-on-one exercises
− Peer-to-peer feedback
− Expert brand consult, critique and advice
What Happens When It's Over
You'll use our simple Brand Toolkit to create, or rebuild, a lucrative brand all your own. This proprietary Toolkit mimics the exercises mastered during our in-person workshops—allowing you to go it alone, or to lead internal teams to branding consensus, clarity and success. The toolkit includes our advice for propagating your brand internally and externally in ways that equate to long-term success and viability.
Want more?
We also offer 1-2 day follow-up Brand Counseling services for companies that wish for us to review and assess their newfound brands. |
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| 2-Day Branding Workshop |
| April 17-18, 2011: Santa Monica, CA |
| Open to small businesses, entrepreneurs, groups, associations, non-profits, and individuals looking to learn the tools and techniques for effective, Do-It-Yourself Branding via innovative, interactive lectures, exercises and toolkits. |
| For inquiries click here |
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| Digital Hollywood Spring |
| May 2-5, 2011: Marina del Rey, CA |
| Digital Hollywood is a trade conference where the biggest and brightest executives and visionaries from the film, television, music, home video, cable, telecommunications and computer industries provide innovative ideas, insights and key learnings to other industry professionals. |
| For more information click here |
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| 2-Day Branding Workshop |
| May 19-20, 2011: Culver City, CA |
| Open to small businesses, entrepreneurs, groups, associations, non-profits, and individuals looking to learn the tools and techniques for effective, Do-It-Yourself Branding via innovative, interactive lectures, exercises and toolkits. |
| For inquiries click here |
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| Interested in a customized branding workshop? Click here |
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