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Putting On My Workout Best
By Julie Zwissler. Do you remember when it was okay to look nasty at the gym? When old sweat pants, a ripped tee, and worn-out Nikes were just fine? I’m not sure when or why it all changed—because being a regular at the gym lost its place in my daily routine a few years back. [...]
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Brand Identity
By Julie Glassman. Its hard to imagine that a person who makes her living creating brand cachet and mystique would buy into branding…. But I do. Big time. Brand names, and their associations, say something about who we are. The brands we choose to showcase, frequent, and wear are usually selected (sometimes unbeknownst to us) [...]