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Nothing Comes Between Me & My Sevens
By Julie Glassman. 5 years ago, after decades of loathing my genes and my jeans—I finally found the perfect denim to suit my less than perfect derriere. You see, I’m small, but “curvy” and I’ve never really considered my ass my friend. That’s until I happened upon a pair of Seven For All Mankind jeans, [...]
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Not Feeling Gaga
By Julie Glassman. I’m almost ashamed to admit that I don’t like Lady Gaga. Not because I think she has merit, but because I fear the backlash. Her music, her meat dress, her egg womb, her Noritaka Tatehana shoes, her cryptic message–none of it works for me. Perhaps I am just not that cool? Perhaps [...]
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Lunch In LA
By Julie Glassman. I’m sitting at Real Food Daily—a vegan restaurant in Santa Monica (not because I’m vegan, but because I live in Los Angeles, so why not), right next to a table where an MTV ad sales executive is seated. How do I know he’s an MTV Ad Sales Executive? Because, he’s holding court… [...]
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The Paris Effect
By Julie Glassman. Oddly enough, I admire Paris Hilton. I know it seems strange considering that she is seemingly neither kind nor warm, fair nor loving, charitable nor nurturing, poised nor mature. But she has created one of the strongest and most prolific brands in recent history. Earning upwards of $30 million annually, the brand [...]
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Brand Identity
By Julie Glassman. Its hard to imagine that a person who makes her living creating brand cachet and mystique would buy into branding…. But I do. Big time. Brand names, and their associations, say something about who we are. The brands we choose to showcase, frequent, and wear are usually selected (sometimes unbeknownst to us) [...]