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We are what we eat
By Julie Glassman. Who’d of thought that one of the best meals I’d have in the Los Angeles area—perhaps anywhere—would be about as far away from the world of Silverton, Puck, Fenniger, Batali, Andres, Lefebvre, Keller, Bayless, Bastinach, Ramsay, Goin, Colicchio, Matsuhisa, and Tracht as humanly possible? I mean let’s face it, where we eat [...]
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Sex, sex, sex… Somehow we knew that would get your attention.
By Julie Glassman. Sex doesn’t really require much by way of branding. We all know it sells. But, is it really enough to make your brand all about sex and little more? Let’s see. There’s Carl’s Jr., a fast-food joint that sells… sex. Victoria’s Secret, a lingerie brand that sells fantasies to men – more [...]
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Too Green Or Not Too Green?
By Julie Glassman. I drive an Acura MDX SUV and I adore it. It’s stylish, fast, a little bit sexy, not exceedingly big, three rows of seating (but only as needed), tons of storage space—and nowhere close to (gasp) a minivan. It has prestige, but is not flashy or “me too”. It lets me cart [...]
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Imperfectly Perfect.
By Julie Glassman. I’m a Martha. My house: Martha. My garden: Martha. My food: Martha. My parties: Martha. Martha, Martha, Martha. If you still aren’t sure what I’m talking about, A) you are so not a Martha; and B) It’s Martha Stewart. The strange thing is, I truly abhor the real-life, cold as ice Martha. [...]
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Lunch In LA
By Julie Glassman. I’m sitting at Real Food Daily—a vegan restaurant in Santa Monica (not because I’m vegan, but because I live in Los Angeles, so why not), right next to a table where an MTV ad sales executive is seated. How do I know he’s an MTV Ad Sales Executive? Because, he’s holding court… [...]
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The Paris Effect
By Julie Glassman. Oddly enough, I admire Paris Hilton. I know it seems strange considering that she is seemingly neither kind nor warm, fair nor loving, charitable nor nurturing, poised nor mature. But she has created one of the strongest and most prolific brands in recent history. Earning upwards of $30 million annually, the brand [...]
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Brand Identity
By Julie Glassman. Its hard to imagine that a person who makes her living creating brand cachet and mystique would buy into branding…. But I do. Big time. Brand names, and their associations, say something about who we are. The brands we choose to showcase, frequent, and wear are usually selected (sometimes unbeknownst to us) [...]