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Leaving the Depot
By Julie Glassman. I have nothing against brand-focused pseudonyms, abbreviations, acronyms or any other part of our consumer vernacular. I get it. Beloved companies often earn nicknames similar to the ones we ascribe to close friends, because after all, the brands we interact with most feel very much a part of our day-to-day lives. Some [...]
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Coming of age
By Julie Glassman. In the eyes of marketers I’m old. At 40, I’m middle-aged. Over the hill. A cougar at best. In reality, I’m nowhere even close. Today, 40-somethings are newly married, first-time parents, entrepreneurs, dating, sexy, fabulous, fun, and dare I say… young? Times have changed. Circumstances have changed. People have changed. Marketing hasn’t. [...]
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We are what we eat
By Julie Glassman. Who’d of thought that one of the best meals I’d have in the Los Angeles area—perhaps anywhere—would be about as far away from the world of Silverton, Puck, Fenniger, Batali, Andres, Lefebvre, Keller, Bayless, Bastinach, Ramsay, Goin, Colicchio, Matsuhisa, and Tracht as humanly possible? I mean let’s face it, where we eat [...]
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The dirty business of branding
By Julie Glassman. Fabuloso. Spanish for Fabulous. English for why are my eyes burning? Also a household cleaner, bargain hunters know Fabuloso as an affordable and deodorizing alternative to big name brands. In reality, Fabuloso is undoubtedly unsuitable for use by any living creature—but then again, most of the popular household cleaning brands sitting under [...]
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Sex, sex, sex… Somehow we knew that would get your attention.
By Julie Glassman. Sex doesn’t really require much by way of branding. We all know it sells. But, is it really enough to make your brand all about sex and little more? Let’s see. There’s Carl’s Jr., a fast-food joint that sells… sex. Victoria’s Secret, a lingerie brand that sells fantasies to men – more [...]
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The Watering Down of Brands
By Julie Glassman. I often wonder why so many marketers get it wrong. I mean, is it just me or aren’t most audiences pretty obvious? No one hides anything, anywhere anymore… ever. So why aren’t more brands paying attention? I used to think the agency was to blame. But I don’t anymore. Bad advertising is [...]
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Too Green Or Not Too Green?
By Julie Glassman. I drive an Acura MDX SUV and I adore it. It’s stylish, fast, a little bit sexy, not exceedingly big, three rows of seating (but only as needed), tons of storage space—and nowhere close to (gasp) a minivan. It has prestige, but is not flashy or “me too”. It lets me cart [...]
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Imperfectly Perfect.
By Julie Glassman. I’m a Martha. My house: Martha. My garden: Martha. My food: Martha. My parties: Martha. Martha, Martha, Martha. If you still aren’t sure what I’m talking about, A) you are so not a Martha; and B) It’s Martha Stewart. The strange thing is, I truly abhor the real-life, cold as ice Martha. [...]
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Nothing Comes Between Me & My Sevens
By Julie Glassman. 5 years ago, after decades of loathing my genes and my jeans—I finally found the perfect denim to suit my less than perfect derriere. You see, I’m small, but “curvy” and I’ve never really considered my ass my friend. That’s until I happened upon a pair of Seven For All Mankind jeans, [...]
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Not Feeling Gaga
By Julie Glassman. I’m almost ashamed to admit that I don’t like Lady Gaga. Not because I think she has merit, but because I fear the backlash. Her music, her meat dress, her egg womb, her Noritaka Tatehana shoes, her cryptic message–none of it works for me. Perhaps I am just not that cool? Perhaps [...]