Subscribe to RSSArchive for August, 2011
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Leaving the Depot
By Julie Glassman. I have nothing against brand-focused pseudonyms, abbreviations, acronyms or any other part of our consumer vernacular. I get it. Beloved companies often earn nicknames similar to the ones we ascribe to close friends, because after all, the brands we interact with most feel very much a part of our day-to-day lives. Some [...]
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Coming of age
By Julie Glassman. In the eyes of marketers I’m old. At 40, I’m middle-aged. Over the hill. A cougar at best. In reality, I’m nowhere even close. Today, 40-somethings are newly married, first-time parents, entrepreneurs, dating, sexy, fabulous, fun, and dare I say… young? Times have changed. Circumstances have changed. People have changed. Marketing hasn’t. [...]